As the Cadillac ATS and CTS earned their spots in the top ten list of the AutoPacific 2013 Ideal Vehicle Awards’ Most Ideal Aspirational Luxury Cars survey, three Chevrolets and one GMC also won their respective categories.
The Chevy Camaro took top honors in the Sporty Car category, the Silverado won the Heavy Duty Pickup category, the Equinox won what AutoPacific calls the “Premium Mid-Size Crossover SUV” category, and the GMC Yukon won the Luxury/Large SUV category. Interestingly, the Ford Escape won the “Mid-Size Crossover SUV” category, making us tilt our heads in perplexity, given that the Escape — a direct competitor to the Equinox — is not a mid-size vehicle, but rather a compact one, and that the Equinox is as mainstream of a vehicle as the Escape, although AutoPacific placed it in the “Premium” class. Interesting.
Porsche and Ram won the Premium and Popular Brand categories, respectively. Other segment winners of interest include:
- Luxury Car: Hyundai Equus
- Large Car: Ford Taurus
- Light-Duty Pickup: Ford F-150
- Mid-Size SUV: Jeep Grand Cherokee
- Luxury Mid-Size Car: Lexus ES
- Mid-Size Car: Nissan Altima
- Luxury Crossover SUV: Mercedes-Benz ML-Class
- Premium Compact Car: Mini 2-door
- Large Crossover SUV: Ford Flex
- Compact Car: VW Beetle
- Economy Car: Honda Fit
- Sport Car: Porsche 911
- Compact Crossover SUV: Subaru XV Crosstrek
- Minivan: Chrysler Town & Country
- Hybrid/EV Car: Toyota Avalon Hybrid
- Hybrid/EV Truck: Lexus RX450h
“The IVAs are awarded to those vehicles whose owners like them just the way they are,” said George Peterson, president of AutoPacific, an automotive research and consulting firm based in Tustin, Calif. “We interpret this to be a positive result for marketers, product planners, researchers and engineers who have developed and launched the vehicle executed best for what their target market wants.”
AutoPacific’s Ideal Vehicle Award (IVA) takes into account the results of the organization’s New Vehicle Satisfaction Survey, and identifies the top-performing vehicles on a yearly basis. The firm surveyed more than 52,000 car and light-truck owners, with a battery of 15 questions aimed at finding out how owners might want to change their vehicles — or whether they’d like to keep them exactly how they are. The results are from the owners of the vehicles themselves, with AutoPacific stating that there’s not one better “to evaluate a vehicle than the owners themselves”.
AutoPacific’s full presser (in PDF format) is available here.