The all-new 2014 Silverado cradles GM’s new 5.3 liter L83 V8 EcoTec3 engine — the most fuel-efficient eight-cylinder powerplant in a pickup truck — thereby empowering a man with a broken fence to search in the rain for a lost calf for as long as it takes. This commercial, entitled Broken Fence – A Man and His Truck, conveys just that nearly quintessentially:
The ad’s touching narration goes something like this:
“A man. A man and his truck, and a broken fence. And a lost calf. And the heart to search for as long as it takes. And the truck that lets him search for as long as it takes. The all-new Chevy Silverado: the most fuel efficient V8 in a pickup. Strong, for all the roads ahead.”
The GM Authority Take
We’re beginning to really grow fond of Chevy’s launch campaign for the K2XX-based Silverado, as well as the integration of Chevy’s recently-adopted Find New Roads global tagline into the various ads, including this one.
Here’s to hoping that truck and car shoppers share our sentiment.