Opel CEO Dr. Karl-Thomas Neumann has joined Twitter, and will use the social network to share information about the brand and its vehicles, as well as engage in dialog about Opel’s exciting models, the brand’s economic progress and mobility in general. Using the handle @KT_Neumann, the Neumann is the first CEO of a European automaker to use the social network, according to Opel.
“Twitter is an extremely fast and also a very accessible medium. I can get in direct touch with my followers and others who are interested in Opel. I’m looking forward to carrying on dialog in 140-character format, during which I’ll also share fascinating insights into Adam Opel AG,” says Dr. Neumann.
As of this writing, the executive has 808 followers, is following 213 users, and has sent 19 tweets.
The GM Authority Take
It may not be a monumental development, but Dr. Neumann’s presence on Twitter definitely adds a feather to Opel’s proverbial hat.