Having highlighted the RemoteLink app, Stolen Vehicle Assistance, and Vehicle Diagnostics features of its subscription, this new OnStar ad touts the Automatic Crash Response feature — which calls for help in the event of an accident. The commercial, part of OnStar’s new ad campaign, follows the similar high-energy, highly-verbose tone of the previous spots, and features a 2013 Chevy Malibu:
The ad’s artistic copy goes something like this (deep breath):
So you’re tooling along in your Malibu, and BAM!, some guy darts across your lane. You swerve and hit the ditch just hard enough to know you did some damage. Seconds, I mean seconds later, an advisor comes through the stereo speakers and says, “OnStar, is there an emergency?” If you realize there was, some high-tech motion sensor was activated, a signal shot out twelve thousand miles from orbiting satellites calculate your exact coordinates, along with where you were hit and how hard, automatically alerting an advisor who offered to call an ambulance and dispatch a nearby tow truck, for which your thanked him profusely. You did not do one single thing, and yet a potent combination of amazing technology and human concern are swirling around you, as a deep wave of relief washes over you. All because you drive a Chevrolet Malibu connected by OnStar.