Car registrations in Germany rose 2% to 253,146 vehicles in July of 2013 according to numbers released by the country’s federal transport authority (KBA) earlier today. Albeit a small increase, the positive results have fueled hopes of a quicker economic recovery in the European region, and possibly a faster recovery for General Motors and its seemingly-eternal-loss-making Opel division: Opel sales rose 11% to 18,691 units, giving the brand a 7.3% market share. Meanwhile, 2,752 Chevrolets were sold in July in Germany, a 33.5% increase, giving the Bow Tie brand a 1.1% market share in the country.
But as an Automotive News report points out, registrations can serve as an imperfect indicator of the overall health of the car market, or the health of an individual brand, since not only can they can lag demand by roughly two to three months, but automakers can also lift their monthly results by registering new cars to themselves.
According to some analysts, Germany’s economic fundamentals, including low unemployment, rising wages and the highest consumer confidence in about six years, provide a solid base for steady growth and economic recovery into the future, with the increase in the automotive sector providing another signal in the overall improvement of the German economy. And according to Frankfurt-based market researcher Dataforce, car sales to private households have increased on an adjusted level for four straight months in the first half of 2013. On a non-adjusted basis, seven-month sales are down 7 percent to 1.76 million units.
Download the full auto sales PDF report for the month of July 2013, for Germany, and in German, here.