From the all-new Sierra down to the Terrain and refreshed Acadia, GMC has posted the best seven months of sales than it has in the past six years. Overall, sales figures for the entire brand are up 23% year-over-year for July, led by the 2014 Sierra.
“The all-new 2014 Sierras are selling as soon as they come off the transporters, especially those with the SLT trim package. Our customers have told us they enjoy the luxury features that the Sierra SLT has to offer.” said Tom Sheehan, owner of Sheehan Buick GMC in Lighthouse Point, Fla. in a press release.
Retail sales for the Acadia have been the best ever for the month of July, with a grand total of 6,615 crossover sold to customers. Year-over-year Acadia retail sales were up a slight 1 percent, while total sales were up 2 percent.
GMC Terrain retail and total sales were both up to make the very best for July as well. Year-over-year Terrain retail sales were up a solid 24 percent and total sales — up 3 percent.
And both Acadia and Terrain are off to the best-ever start to a year, despite the latter seeing minimal changes over the years.
Despite product excellence, customer satisfaction is playing a large role in these sales. In fact, the 2013 J.D. Power and Associates U.S. Customer Service Index (CSI) Study showed that GMC ranked first among mass market automotive brands in customer satisfaction. People actually read that stuff.
GMC vehicles have always seemed to sell at a slighter higher price in comparison to their Chevy counterparts, but that hasn’t deterred buyers one bit. The segment average of time spent on a dealer lot per truck is 76 days. The 2014 Sierra is a complete exception, coming in at 14 days. Combining both 2013 and 2014 model years, the model’s overall sales figures are their highest since 2007, when the outgoing generation was released.
The brand has much momentum for the 2013 calendar year, and more than likely will continue into next year — especially as new options, vehicles, and powertrain variants are released.