The 2014 Chevrolet Volt will carry a starting price of $34,995 — a $5,000 decrease over the 2013 model. The lower price includes an $810 destination fee, and — as is usually the case — excludes tax, title, license and dealer fees.
When consumers include federal tax credits that range from $0 to $7,500, depending on individual tax liability, the starting price of a 2014 Volt could be as low $27,495. Since individual tax situations differ, GM recommends buyers consult a tax professional prior to claiming any credits to confirm eligibility for vehicle tax benefits.
“We have made great strides in reducing costs as we gain experience with electric vehicles and their components,” said U.S. vice president, Chevrolet sales and service Don Johnson. “In fact, the Volt has seen an increase in battery range and the addition of creature comforts, such as a leather-wrapped steering wheel and MyLink, since its launch in 2010.”
The $5,000 price drop for the 2014 model follows a similar reduction for the 2013 Volt.
Chevy points out that the lower price of the 2014 Volt will change the comparable set of vehicles when consumers are shopping on online websites, and search for a vehicle by type or price. The lower price will broaden the Volt’s exposure to price-sensitive shoppers who are searching online for a plug-in electric vehicle. The same principles, in our opinion, can apply to offline shopping as well.
The Volt, which is already recognized for having the most-satisfied owners, continues to be the best-selling plug-in vehicle in America while attracting new buyers to the Chevrolet brand. Over 70% of Volt buyers are new to General Motors, and the Toyota Prius is the vehicle that’s most-frequently traded-in for a Volt. The state of California continues to be the largest market for the Volt, and the 2014 model will continue to offer a low emissions package that earns the Volt a coveted “sticker” for single-occupancy HOV lane access in California and New York.