Similar to how the V-Series (CTS-V, STS-V, XLR-V) has been shaped into Cadillac‘s extreme performance sub-brand, the brand seems to be making moves to build the Vsport name into another sub-brand.
In discussing the Vsport name, Cadillac product director Hampden Tener told The Detroit News that “in the future you can look to us to expand this idea to additional models, additional vehicle models, and also using the branding for performance or sport appearance-related options and accessories”.
The Vsport sub-brand launches with the 410 hp, all-wheel-drive XTS Vsport that’s currently arriving in dealerships. Next up will be the 420 hp CTS Vsport, which will utilize the Alpha rear-wheel-drive platform and a new eight-speed automatic transmission, serving as the range-topping 2014 CTS until the bona fide CTS-V is ready to launch. What could be next? If you were to ask us, we’d wager that it would be the ATS Vsport.
We will now brace ourselves for the waves of customers and dealers alike confusing the V-Series and Vsport names.