If you’re accomplished enough, you can probably find yourself as a member of IvyConnect, a niche social network made up of successful entrepreneurs, business leaders, and other accomplished professionals. Not whiny teenagers. And no Farmville.
It is with IvyConnect that Cadillac announced a new partnership as the network’s exclusive automotive partner and plans to have a presence at the group’s signature cocktail series as well its Art and Talk Reception launches in New York City, Washington D.C., Boston and other influential cities. Also as part of the partnership, Cadillac will lend its vehicles to select members and feature its branding in communications to IvyConnect members. The new partnership could make an impact on Cadillac’s market share in the east coast region, where it’s currently eclipsed by German luxury brands.