Auto enthusiasts and industry analysts alike weren’t quite sure how well received the Buick Encore would be on the market. But considering what Buick has been doing in order to change its image, we should know better, right?
Looking at sales figures for the first half of 2013, the Encore has certainly proved a lot of people (self included) wrong. There were 12,000 units moved through the month of June. The year-end prediction is expected to be near 18,500 units. Sure, the little crossover isn’t posting numbers like the LaCrosse and Enclave, but it’s doing better than even GM seemed to have anticipated, and on average needs just 15 days on the lot to turn into a sale according to what Buick’s officials told us earlier this week. That’s white-hot by industry standards.
Just because the Encore is entering a non-established place in the market doesn’t mean that it can’t succeed. If anything, the Encore will be a front-runner for the the niche that it has created – the subcompact soft-luxury CUV segment.