Let’s briefly take a step back to the days when General Motors embarked on transforming the brand from an aging relic to one that’s full of life, excitement, and red-blooded passion. Back then, Art & Science program was new and slightly ambiguous, the CTS was entering its first generation, and the high-performance V-Series line was just emerging. The year was 2004, and that’s when General Motors released this commercial, which draws parallels between the new V-Series family (XLR-V, CTS-V, and STS-V) and a bullet rapidly leaving a gun’s chamber.
In the ad, all three cars slowly back up into their own tunnel, and get ready (locked and loaded). They then shoot out of the tunnel (the chamber) with blistering velocity. All we hear is the falling of an empty shell. “Bang”, says the narrator, as the commercial presents the new Vs, each capable of a 0-60 time of under 5 seconds.
The GM Authority Take
Now, who said the past was boring?