The ad features an original song (of the same name) by Grammy nominee Will Hope, and presents real Chevy owners (rather than professional actors, as is the case with most other ads). The commercial launches on TV today — July 4th, 2013.
Coincidentally, we’ve received a few emails this week complementing the ad, but questioning whether it will actually result in more sales of the K2XX-based Silverado. So in leu of today’s launch of the ad, we thought it appropriate to reply in a collective way to those of you asking the question with the following.
Will the ad sell more Silverados by itself? Maybe it will, maybe it won’t. It’s probably impossible to know for sure. But coupled with the introduction of the all-new Silverado, it’s likely to increase research and consideration of the new truck. Couple increased consideration with the fact that the Silverado is better than what the competition has to offer (in nearly every single way), and it’s very possible that the ad will have an actual impact on sales.
Have a happy and safe Fourth!