Back in May, President of General Motors North America Mark Reuss spoke about the sometimes negative perception that General Motors carries as an automaker — and whether the executive feels any frustration on the subject.
“Absolutely. There’s no question. I honestly think about that all the time. The flip side of that is that it is changing. I got two e-mails yesterday from people who loosely I know who want to work here. People can see it turning. Whatever car we do, we need to overachieve. I always want to overachieve on this stuff anyway. But we have to do more than what everybody else is doing to change that perception.”
The GM Authority Take
GM’s overall desire to overachieve in anything and everything it does will only make it and its products more competitive in the long run, resulting in more satisfied customers, increased sales, and ultimately higher profitability.
And with the wave of all-new core products making their way starting in 2013 and running through 2016, we can’t wait to see what The General’s overachieving spirit delivers!