Just as GMC is the official vehicle of the NFL, the truck and SUV brand will be featured in the latest installment to America’s favorite sports video game franchise: Madden NFL 25. Detroit Lions fans will especially enjoy the game’s cover, featuring the great Barry Sanders. Just a year ago, Madden NFL 2013 featured the Lions’ other-worldly wide receiver Calvin Johnson.
The official GMC vehicles that will be featured in the game will include the all-new 2014 GMC Sierra full-size pickup as well as current Yukon, Acadia and Terrain models. It’s not clear yet if future vehicles will be added to the game via a downloadable update or not.
The vehicles will appear at various points during the game, including after a Super Bowl victory, where game’s MVP will also be awarded a vehicle. The GMC Official Vehicle of the NFL logo, vehicle imagery and other branding will be displayed on scoreboards and in the advertising around select stadiums.
GMC’s in-game integration will also, naturally, include elements of the brand’s involvement as the Official Vehicle of the NFL. During the NFL season, GMC selects a “Never Say Never Moment of the Week,” the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season. Replays require an Internet connection and an Origin Account required to play. Account creators must be at least 13 years old.
Additionally, fans will have the opportunity to complete a hand-picked GMC Collection of Professional Grade players, which can be found through the purchase of Madden Ultimate Team packs.