Continuing on its quest for a steady global expansion, Chevrolet has reported sales of a record 2.5 million vehicles around the world in the first six months of 2013 — an increase of 1.4 percent compared to the same period in 2012. The results represent the 11th consecutive quarter of increased sales for the brand, which it attributes to the strength of its new products such as the Onix subcompact car in Brazil, the Impala full-size sedan in the U.S., and the Colorado midsize pickup in Southeast Asia.
Included in the 2.5 million vehicles sold during the first six months of 2013 is 1.3 million sales during Q2 2013, and 1.2 million in Q1.
“Chevrolet is in the midst of the most aggressive new product roll-out in the brand’s history,” said Alan Batey, (recently-appointed) senior vice president of Global Chevrolet. “The continued sales growth around the world is a result of a focused effort to strengthen Chevrolet’s presence in developing markets as well as its relationship with consumers by offering the right products, technologies, and world-class customer service.”
|Market||First Half of 2013||% Change|
|United States||1.02 million||5.6|
Most recently, General Motors clarified its strategy with Chevrolet and Opel-Vauxhall in Europe, in which the former would become the value brand, while the latter would be the mainstream offering that’s slightly more upmarket.
The GM Authority Take
We expect The Bow Tie brand to continue increasing its sales globally going forward, especially as the brand continues to receive an influx of new product and solidify a reputation of the value offering. Great work, Chevy.