Unlike the Chevrolet bowtie, which has lived through the past century virtually unchanged, Cadillac’s logo has gone through multiple iterations — nearly 40 in the brand’s 111-year history. Where at one point the emblem featured ducks and a crown, the logo been streamlined to a more modern-looking wreath and crest. It seems that it may be time once again for Caddy to change its logo, as the emblem will apparently lose its signature laurel wreath as a result — marking the first time in over a decade that the logo will see any changes.
According to Automotive News, the new emblem will most likely appear on the concept vehicle that Cadillac plans to show next month at the Pebble Beach Concours d’Elegance in California. The redesigned badge would appear on production cars no earlier than the 2015 model year, but nothing seems to be set in stone at the moment.
“The wreath is seen as outdated and obsolete,” according to an Automotive News’ source, as the old-fashioned wreath seems to go against Cadillac’s cutting-edge image it has been building over the years. What’s more, a single-piece emblem is seen to provide designers more flexibility when positioning it on the vehicle. The arrival of a new logo would call for changes in marketing materials as well as the branding of dealerships, requiring new signage, among other items.
The new wreath-less logo will be a far departure from the original Cadillac emblem, which was inspired by the historic family coat of arms of Antoine de la Mothe Cadillac, the founder of Detroit. But seeing as Detroit is going through chapter 9 bankruptcy, maybe it’s time for Caddy to change again.