The 1-minute, 57-second HSV ad just below is right. What the hell is happening to us? Where did the masses go from fiery go-getters to pawns stuck in traffic jams in boring econo-boxes? Why are we so obsessed with staring at our smart phones when there’s a whole world around us that we need to discover for ourselves? When did everything really start to suck?
In terms of when and how, it’s all moot, so long as you’re aware of it, and are bit more conscious and daring than the flock. It’s this passion that gives us the desire for something beyond convention, even with the cars we drive. From the ad below, this is why Holden Special Vehicles exists, and why the 580 hp Gen-F GTS exists. Bless it.