Remember the classic “Like a Rock” Chevrolet Silverado commercials of yesteryear? You know how people still attach to that powerful slogan and Bob Seger song? Well, this new 2014 Silverado ad has a similar feel as that vintage campaign that everybody loves, but is unique in its own way.
Titled “Strong,” the spot features an original song by the same name from Grammy award-nominated artist country music Will Hoge, with most folks in the video being real Chevrolet owners, and not professional actors. And while we’re giving you an early look, the 2014 Silverado campaign won’t launch until July 4. Because America. You must watch this ad.
Here’s the extended version: