The powerful “Strong” 2014 Chevrolet Silverado anthem ad that can we watched online will be broadcast nationwide on Monday, July 15 on ESPN during the Major League Baseball Home Run Derby. The next day, Chevy will showcase “Her Horse,” which will be a new 2014 Silverado ad, and will be shown during the MLB All-Star Game on Tuesday, July 16 on FOX.
Chevrolet has been the official vehicle of the MLB All Star Game since 2005, and the Home Run Derby will raise funds for charities including Boys & Girls Clubs of America and MLB’s Reviving Baseball in Inner Cities (RBI) program. Chevrolet and Major League Baseball will donate a significant amount of money to charity through the 2013 event with the final amount determined by the total number of home runs. And for each Gold Ball home run hit by a participant after the ninth out, Chevrolet and Major League Baseball will combine to donate $23,000 to charities including Boys & Girls Clubs of America. The dollar figure coincides with the Silverado’s class-leading V-8 fuel economy of an EPA-estimated 23 mpg, but everyone may be too busy watching Prince Fielder smashing balls out of the park to draw the connection there.
In addition, Chevrolet and MLB also will combine to make an additional donation of $3,000 for every non-Gold Ball home run hit throughout the 2013 Chevrolet Home Run Derby. Each hitter has 10 “outs” – anything other than a home run – per Derby round.
Each of the eight participants will be paired with a youngster representing one of eight local RBI leagues throughout the New York City region. The child paired with the derby winner will earn $50,000 towards a baseball field makeover for their RBI league. Chevrolet and MLB will donate $10,000 worth of baseball equipment and uniforms to each of the other seven RBI leagues.
The 2014 Silverado will also serve as the pacer for the the All-Star Game 5k & Fun Run presented by Nike tomorrow, July 13, at Prospect Park in Brooklyn, which will be the first event of the weekend. Proceeds from the event will go directly to organizations helping those affected by Hurricane Sandy.
The Silverado also will be featured in Tuesday’s MLB All-Star Red Carpet Parade presented by Chevrolet as the All-Stars ride down 42nd Street in 70 all-new 2014 Chevrolet Silverado trucks. Meanwhile, Jim Leyland and Bruce Bochy, the American League and National League All-Star team managers, respectively, will lead their teams down the carpet in Chevrolet Camaro convertibles.