Cadillac, which is in the latter stages of a global renaissance, earned the title of the fastest-growing major automotive brand in the United States during May 2013 by increasing sales 40 percent versus May 2012, and 38 percent year-to-date 2013.
Last year, the brand launched its first compact sedan in years, the 2013 ATS, to much critical acclaim. The vehicle, which rides on an all-new rear-wheel-drive vehicle architecture dubbed Alpha, was crowned as the 2013 North American Car of the Year. Later this year, Cadillac will launch the 2014 CTS sedan. Completely re-designed and re-engineered, the all-new CTS will ride on a slightly larger variant of the same Alpha platform as the ATS. In addition, the first-ever ELR electric vehicle will launch later this year, the all-new 2015 Escalade is slated to launch in 2014, and the SRX midsize crossover has already been successful in the marketplace.
The Wreath and Crest brand does, however, still have several gaps in its product portfolio compared to luxury rivals such as BMW, Mercedes-Benz, and Audi. As such, we hope that Mr. Reuss was referring to new products that would fill these gaps.
The GM Authority Take
Outside of marketing and brand-building strategies, it would seem that the best way to ensure Cadillac sales continue their upward movement involves filling out the product portfolio, thereby giving buyers of competing brands/vehicles an option in the Cadillac lineup. Our list of future Cadillac models that we would like to see brought to market consists of:
- ATS Coupe (BMW 3er coupe, C-Class Coupe, Audi A/S/RS5 rival)
- ATS-based compact crossover (BMW X3, MBZ GLK, Audi Q5 rival)
- CTS Coupe (BMW 6er, MBZ E-Class Coupe rival)
- CTS-based midsize crossover, perhaps as a next-gen SRX (BMW X5, MBZ ML rival)
- Full-size flagship sedan, likely wearing the LTS name (BMW 7er, BMZ S-Class, Audi A/S8 rival)
- Compact roadster (BMW Z4, MBZ SLK rival)
- Large roadster (Mercedes-Benz SL rival)