Earning the title of the fastest-growing major automotive brand in the United States, Cadillac is coming off its highest May sales results since 2007 — selling 13,808 cars in May 2013, a 39.88 percent year-over-year increase. With all that growth, how do Caddy’s increasing sales numbers compare to those of the competition? In one word, adequately.
In May, Cadillac held the sixth spot in market share out of 12 luxury brands, coming in behind Mercedes-Benz, BMW, Lexus, GM’s own Buick, and Acura, but ahead of Audi, Infiniti, Lincoln, Volvo, Land Rover, and Jaguar. In other words, Caddy was right in the middle of the pack:
Luxury segment - 2013 - USA - May
|Brand||YOY Change||May 2013||May 2012||May 2013 Market Share||May 2013 Market Share Rank|
But even if Cadillac splits the median in terms of market share, the fact remains that the brand is growing faster than any other brand (luxury or not) in the market. More importantly, Caddy has also developed a winning formula with the ATS and CTS in what is a very competitive market and market segment. As such, future products including the ATS Coupe, ATS-V, 2014 CTS, 2015 Escalade, LTS, and the rumored ATS-based crossover, among other future vehicles, should ensure that Cadillac’s sales continue to climb now and well into the future; perhaps they won’t climb at 40 percent intervals, but growth is growth, however you look at it.
So in our opinion, the question is one of “when”, rather than “if”, Cadillac will occupy one of the top three spots in the U.S. luxury car segment. Your educated predictions are welcome in the comments.