Even though we’ve been taught not to use the words always and never, we’re going to venture out of the ordinary and say that there will always be supporters and detractors of GM’s dual-brand strategy with Chevrolet and GMC trucks, SUVs, and (more recently) crossovers. But that doesn’t change the fact that The General did put forth an effort to differentiate the 2014 Silverado from the 2014 Sierra by using distinct front and rear fascias, unique interior trim pieces, and varying the standard equipment on both trucks.
We recently got our hands on some GMC material that illustrates the difference in standard content of the 2014 Sierra compared to the Silverado, and in that regard, the new Sierra does feature more standard equipment than a comparable Silverado, while carrying a slightly higher base price (of roughly $500) — lending more credence to the notion that GM is attempting to position GMC further upmarket from Chevrolet.
|SIERRA VS. WORK TRUCK||SLE VS. LT||SLT VS. LTZ|
|PROJECTOR HEADLAMPS||8" COLOR TOUCH RADIO WITH INTELLILINK||POWER ADJUSTABLE PEDALS|
|UPPER TIE-DOWN HOOKS||REAR VISION CAMERA||ALUMINUM TRIM|
|CHROME BUMPERS (CORNER STEPS ON REAR)||LOCKING DIFFERENTIAL (4WD ONLY)||CARGO BOX LIGHTING|
|WHEEL ARCH MODLINGS||SOFT IP AND TRIM||UPPER TIE-DOWN HOOKS|
|BODY COLOR BUMPER TOP CAP||ALUMINUM TRIM||CHROME BELT MOLDINGS|
|CLOTH SEATS||LED CARGO BOX LIGHTING||WHEEL ARCH MOLDINGS|
|CHROME GRILLE SURROUNDS||BODY-COLOR SIDE MOLDINGS||LED SIGNATURE HEADLAMPS|
|CHROME BELT MOLDINGS|
|BODY-COLOR DOOR HANDLES|
|WHEEL ARCH MOLDINGS|
|UPPER TIE-DOWN HOOKS|
Ironically, the rear power-sliding window is standard on the Silverado LTZ and optional on the Sierra SLT. Nevertheless, whether the vehicle, the brand, or the higher level of equipment in the Sierra actually result in real-world buyer preference is a whole other jug of engine oil.