As you read the title to this story, you’re probably ready to explode with frustrating rage on the assumption that General Motors dumped plans for the supposed Omega-based Cadillac LTS — the upcoming flagship that promises to rival the BMW 7 Series and Mercedes-Benz S-Class, among others. That’s not the case. What’s actually being cancelled, is a low-volume halo vehicle that was planned to slot above the LTS.
According to the Automotive News report that broke the story:
“GM executives recently concluded that the rear-wheel-drive car, which would have been a low-volume showstopper priced well north of $100,000, didn’t offer enough brand-building pizzazz to justify the investment, the sources said. Designers recently were taken off the program and reassigned.”
That being the case, this wasn’t as much a failure to see the potential of such a vehicle as much as it was that this high-end vehicle wasn’t as far of an escalation from the LTS as product planners would have liked, according to the report. So that either means that this car was some sort of half-baked effort, or that the Cadillac LTS is going to be quite the show-stopper. In either case, Cadillac is still considering other niche vehicles to help grow the brand’s appeal.