General Motors has announced that Dr. Thomas Sedran (48) has been appointed President and Managing Director of Chevrolet Europe effective July 1. Currently. Dr. Sedran is a member of the Opel Executive Board responsible for Operations, Business Development and Corporate Strategy. In his new role based in Zurich, Dr. Sedran will replace Susan Docherty, who will depart GM as well as her present role as head of Chevrolet and Cadillac in Europe on September 30th.
“We thank Thomas Sedran for his outstanding work on the Opel Board and are pleased that he is taking the lead at Chevrolet in Europe,” says Opel Supervisory Board Chairman Steve Girsky. “As chief of strategy, Thomas Sedran made a significant contribution to the development of our ten year plan DRIVE! 2022 – not only with a number of measures to reduce costs, but also with many initiatives to raise the profile of the brand and stimulate growth, such as our return to football sponsorship and motorsport.”
Dr. Sedran originally joined General Motors as the Member of the Management Board of Adam Opel AG on April 1, 2012, in charge of Operations, Business Development & Corporate Strategy. Previously, he headed automotive business affairs for Munich-based global management consultants AlixPartners since 2006, where he worked closely with Opel/Vauxhall. According to Opel, he was responsible for developing and implementing business strategies for the long term growth of Opel/Vauxhall in Europe and beyond.
Sedran was born on October 13, 1964 in Augsburg, Germany, and spent most of his career as a management consultant. Before his time at AlixPartners, Sedran worked for Roland Berger Strategy Consultants for over ten years, where his last position was global head of the Competence Center Automotive.
He holds a Master of Business Administration from the University of Hohenheim, Germany as well as a Ph.D. from the Ludwig Maximilian University in Munich, Germany.
The GM Authority Take
This might just be what Chevrolet needs to begin making strides in Europe.