On a global scale, Chevrolet sales have increased 4 percent annually so far. Yet in Europe, things seem to be trending in the opposite direction, tumbling 33 percent, with 45,706 units sold.
Chevy, being the value-oriented brand that it is recognized as across the world, is seeing major declines in its small vehicle sales over in Europe. According to Automotive News, European sales of the Matiz/Spark mini car has dropped 37 percent to 12,245 units through April of 2013. Meanwhile the Aveo (Sonic in North America) has fallen an even steeper 44 percent to 10,235 units in the same time frame. On the flip side, brands like Dacia and Kia have seen significant gains in Europe.
Analysts predict that it has to do mostly with Chevy’s aging European lineup, which also lags behind in fuel efficiency as a brand. To note, the Spark’s been in Europe since early 2010, while the Aveo is slightly younger, yet both have seen minimal changes. What the analysts failed to explain however is the slight sales rise of the Cruze, which is actually older than both of the small Chevy models.
While serious changes seem urgent, analysts expect that the market won’t see a major overhaul of Chevy’s products until what’s expected to be 2016.