Just a year ago, Alicia Boler-Davis replaced the retiring Terry Woychowski as General Motors Vice President of Global Quality. Today, it’s been announced that she will expand her role to become Vice President, Global Quality and Global Customer Experience. The move is effective July 1st. GM Chairman and CEO Dan Akerson. She will also be a member of GM’s Executive Operations Committee.
The globally-oriented position is similar to what’s happening in GM’s marketing department, as Alan Batey was appointed Vice President, Global Chevrolet just yesterday.
What’s more, General Motors has outlined the following initiativess that aim to improve customer experience here in America:
- Most substantial dealer renovation in GM’s history
- GM call centers transformed into Customer Engagement Centers, staffed with expert advisors who are proactive and empowered to resolve most issues on the spot
- Connected Customer Specialists located across the country to interact with dealers and customers on their needs and terms – Cadillac CUE, Chevy MyLink and Buick and GMC IntelliLink