The average age of a Buick buyer may be 59, but the brand is full of young blood. In fact, when the 2014 Regal and 2014 LaCrosse hit showrooms, the oldest Buick in the lineup will be the Verano, which is not even two years old. But the new product push isn’t even close to being done, as GM North America President Mark Reuss mentioned to Automotive News.
“Something special for Buick, I think, is really needed for the next phase of where that brand is going,” Reuss said, while managing to keep details a mystery. He did, however, claim that anything from a new coupe, convertible (perhaps like the Opel Cascada), or even something as futuristic as the Riviera Concept that was revealed in Shanghai recently, are all possibilities. Though which product would bring in the most sales to the brand is anybody’s guess.