Edmunds is just now getting around to reporting on stuff we’ve been telling you to anticipate for months now. And that would be that General Motors plans on spinning off multiple variants of the all-new K2XX Chevrolet Silverado, which is launching now.
“I can’t comment on anything going forward, but I will say our leadership is very aware of not only the (Ford) Harley-Davidson pickup, but also the Raptor. There are a lot of halo vehicles at Ford. They do sell well and they do set a tone for the vehicle. We definitely are looking into that,” commented Chris Hilts, manager of creative design for GM’s full-size pickup truck interiors, in the report. His words also echo those of Mary Barra, who said that there’s much more to come from GM’s truck portfolio.
The first example of a new addition to the Silverado lineup outside of the traditional WT, LS, LT and LTZ trims is the premium High Country model, which will begin selling this fall. The truck aims to compete in the niche currently occupied by the Ford F-150 King Ranch. But if you’ve been paying attention to what The General has been trademarking lately, it’s pretty obvious that the Silverado lineup expansion will not end with the simple addition of the High Country. Conspicuously, the trademarking of both the Scottsdale and ZR2 names signal an even more upscale Silverado, and a rival to the Ford SVT Raptor, respectfully.
As for some sort of co-branded Silverado akin to the Harley-Davidson F-150, it’s any one’s guess as to what brand will team up with Chevrolet. Though we should point out that Chevy did team up with hunting and outdoor lifestyle brand Realtree for a particular Silverado SEMA concept vehicle in 2011…