If we were to make a list of things we’d never imagine reporting on, General Motors re-applying for the Chevrolet Tracker trademark would be somewhere at the top, probably next to Pontiac and Hummer coming back. But as we breathe, here we are today, with the filing dating of May 10, 2013.
At the very least, GM intends to do something with the Tracker name. It could simply mean that there’s a concept car coming, or it could point to a new sport utility vehicle, as the filing does state that the name is for “motor land vehicles, namely, sport utility vehicles, engines therefor and structural parts thereof.”
A sub-Equinox crossover/SUV (Trax)? Or some sort of niche off-road vehicle that would rival the Jeep Wrangler? We honestly have no idea at the moment, but we’re sure to find out.
To note, General Motors elected to name the Chevrolet Trax the Chevrolet Tracker in Russia and the CIS, since the name Trax is slang for the act of reproduction (to put it mildly) in Russian.