Chevrolet doesn’t sell as well in the United Kingdom as it does in America. That much is a given. However, its limited success might have a thing or two to do with how the brand ranks in Europe’s J.D. Power Customer Satisfaction Survey. In the most recent case — dead last.
The survey consisted of 16,000 car owners in the U.K. and 116 models from 27 brands that are between a year and three years old. The requirements for a vehicle to be eligible for the survey are that it has to have at least 4,000 sales and 50 clean surveys. In total, respondents tallied more than 340 million miles in their cars.
Owners had to rank their vehicles based on 66 criteria, which are grouped to deliver an overall percentage score. Points are based on good reliability, performance, service and running costs.
Based on that formula, the winning brand was Jaguar, at 82.7%, followed closely by Lexus at 81.8%, and Honda at 80%. The bottom three were Mitsubishi with 74.5%, Alfa Romeo at 72.5%, and Chevrolet at 69.1%, with the Spark also ranking lowest in satisfaction for individual models. Yes, just 13.6 percentage points separate first from last, but nobody wants to be last. To note, Vauxhall came in 22nd place, which isn’t very good, either.