Cadillac is launching “Style Driven” — a four-part video series that provides a unique behind-the-scenes look at the life of fashion stylist Erin Walsh as she tailors outfits for guests attending Costume Institute Benefit at The Metropolitan Museum of Art in New York City. The series follows Walsh through New York City in a Cadillac SRX, picking dresses and jewelry as she styles actress Greta Gerwig for the Met Gala. Throughout the videos, Walsh offers insights into her process, the importance of the Met Gala, and how Cadillac helps her make everything possible.
“I have always marveled at the synchronicity of form and function in creative design,” said Walsh. “To me, something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic. It is not inherent to design but rather takes a certain attention to detail and one that I do look for in architecture, theater, art, cinema and especially in brands that are capable of consistently guarding the marriage of art and commerce. Cadillac is so clearly an example of this, historically and today.”
Hence, the series blends fashion and automotive design — elements that Cadillac and its Art & Science design language are known for.
“Fashion and design are territories that easily mesh with Cadillac’s Art and Science philosophy,” said Melody Lee, director of brand and reputation strategy. “Working with the team on the Vogue.TV video series to showcase Erin’s unique approach in creating beautiful style ensembles is quite similar to the meticulous craftsmanship that goes into the design of Cadillac vehicles like the SRX.”
The Costume Institute Benefit is an annual event featuring the who’s who in fashion and culture with celebrity attendees from film, music and fashion. Besides the video series, Cadillac will also provide VIP valet service to a select group of celebrities attending the event.
Here are the four episodes of Style Driven:
The GM Authority Take
Well, these vignettes are certainly a turnabout from the highly-controvercial (although perhaps not entirely useless) Luxperiments spots that pitted the Cadillac ATS against “fancy” items such as clocks, dining rooms, pianos, and cakes. Overall, the Style Driven spots are very classy, calm, and reflective — and the tie-in between Cadillac and fashion is rather understandable.