Released in March, this commercial touts Opel’s high-performance OPC range to Australian customers, who have only recently seen the return of the storied German brand to their country. The ad is filled with stirring clips of three equally-beautiful blue Opel OPCs — the Astra, Insignia, and Corsa — lapping a track, while the on-screen narrative states the following:
- The blues go to Arizona
- The saints go to Colorado
- But we dees — we do our performance training in Germany’s Opel Performance Center
The spot wraps up by inviting customers to test drive the new range at an Opel dealer, followed by Opel’s infamous Wir leben Autos tagline.
The GM Authority Take
We still can’t get over those gorgeous shots of the three Opels on the track…
Now if only our fellow Australian readers could provide some insight (in the comments) into what the ad’s commentary means, we’d highly appreciate it.
A big “thank you” goes out to Melaine Kerin from Opel Australia and to Craig Cheetham from Holden for their helpful explanations of the ad’s commentary. As it turns out, the Blues (Carlton Blues) and the Saints (St. Kilda Saints) are Australian rules football teams that do their high-performance and altitude training in the US of A during the pre-season. Meanwhile, the Dees are Melbourne FC (aka The Demons), and they’re sponsored by Opel Australia.
The concept behind the ad is to “play on the performance training of the sports stars and link it to [Opel’s] high-performance line of vehicles”, according to Ms. Kerin.
Now that makes a lot more sense!