While it won’t be until next year, rumors of an inbound Cadillac ATS Coupe can’t seem to be shaken. This would be a great addition to Cadillac’s portfolio, but seemingly at a cost. As it stands, the outgoing Sigma-platform-based CTS Coupe will eventually be discontinued, with no all-new CTS Coupe replacing it. Instead, it seems that the aforementioned ATS Coupe would be assuming all two-door responsibilities for the Wreath and Crest.
As reflected on in our latest Community Question asking whether or not the Cadillac CTS Coupe deserves life alongside the next-generation 2014 CTS sedan, an ATS Coupe would make a solid replacement in the marketplace for the slightly larger, wedged, two door CTS we have today. It will also find itself with immediate competition in the Audi A5, BMW 3 Series Coupe, Mercedes-Benz C-Class Coupe, and others. Its sizing would be more appropriate to compete in the segment than the tweener CTS Coupe currently is, and would broaden the appeal of the ATS portfolio, which is seeing great success with a 70-percent conquest rate. An ATS Coupe is almost sure to help sales numbers even more.