If you haven’t yet heard of GM’s new dealer-focused SalesAssistant tablet application that the automaker launched in January of 2013, prepare to hear a lot more about it in the coming months. That’s because SalesAssistant adds mobility, increases customer interactivity, and streamlines transactions, in effect representing the next frontier in automotive retail sales.
Specifically, SalesAssistant shows vehicle specs and option packages, real-time incentive information, a dealership’s inventory, and vehicle-specific payment estimates — elements that allow dealers to conveniently provide more information about each vehicle while allowing deals to happen faster and with greater convenience. In addition, a dealership has the ability to customize the app by setting its top-selling models as favorites, rather than having to scroll through all models in the showroom in alphabetical order.
“As the name implies, the SalesAssistant app lets sales happen quickly and easily, which translates to customers having to spend less time away from their lives to buy a new vehicle,” said General Motors dealer sales solutions manager Tom Wdowik. “We’ve already had one example where a general manager and a customer used the app to sell a vehicle while watching a youth hockey game.”
Perhaps the customers that stand to benefit the most from SalesAssistant are Silverado and Sierra truck buyers: given that there are thousands of different ways to personalize a truck — from cab and bed configurations to colors and packages, the app can clearly present the trucks’ capabilities, and can even do a reverse-towing look-up. So if a customer walks in and says that he needs to tow his 12,000-pound boat, the apps can display only the vehicles capable of towing that much weight, Wdowick explains.
GM Dealer SalesAssistant contains sections for all four of The General’s North American brands, including Chevy, GMC, Buick, and Cadillac, and is available for any Android (3.1 or higher) or iOS (5.0 or higher) tablet device.
Are you a GM sales associates using the new SalesAssistant app? Tell us about your experience in the comments.