After operating in the red for 13 consecutive years, Opel will continue to see support from its parent company General Motors, as the automaker announced a €4 billion ($5.2 billion) investment for its European arm through 2016. By then, Opel will introduce 23 new models and 13 new powertrains to the world.
“As a global automotive company GM needs a strong presence in Europe – in terms of design and development as well as manufacturing and sales,” said Dan Akerson, Chairman and CEO of GM, at a press briefing at the Adam Opel Haus. “Opel is a key to our success and enjoys its parent company’s full support.”
At the conclusion of the press briefing, Akerson revealed a piece of the Berlin Wall that belongs to Opel, and stated that it will be placed in front of the Adam Opel Haus.
“This piece of the wall is a symbol of our corporate culture,” said Opel CEO Dr. Karl-Thomas Neumann. “The symbol should remind everyone that we overcome any walls in our heads and those between different cultures and that we are now starting a new chapter in the history of Opel.”