Even though General Motors sold 3.7 percent more product in 2012 than it did in 2011, its U.S. market share sank to 17.9 percent — an 80-year low — growing quickly, but not as fast as many of its competitors. Much of the blame could be shouldered on the aging staple products, such as the Chevrolet Silverado and GMC Sierra. However, The General hopes to rebound in 2013, thanks to a highly-refreshed product portfolio.
According to The Detroit News, 70 percent of GM’s U.S. portfolio will be new or refreshed between the start of 2012 and the end of 2013, and by 2016, 89 percent of all products will be new or refreshed compared to today. However, it seems that the going expectation involves a gradual uptick this year, with more significant growth taking place in 2014.