In the United States, market demand for Cadillac was high enough to eclipse Audi in March 2013 sales to the score of 15,571 to 13,253. In fact, Cadillac so hot right now, that it was the fastest growing brand in America last month, with a year-over-year growth of 49.48 percent. Just behind it was the Buick brand, in third place, at 37.41 percent.
Perhaps the most impressive thing about Cadillac outselling Audi is that it was able to do so with five vehicles (ATS, CTS, XTS, SRX, Escalade/EXT/ESV) to Audi’s ten. Note also that CTS sales have been plummeting since the arrival of the ATS — which has been very popular out of the gate, with a conquest rate of 70 percent — and will most likely continue to do so until the arrival of the all-new 2014 CTS this fall. Yes, Cadillac seems to be only getting started, and we would love to see what happens when the brand’s vehicle lineup doubles, or even triples.