“At the moment, tier-one cities’ market is large but the market is getting saturated,” said Kevin Chen, general director of the Cadillac division at Shanghai GM, in a Bloomberg report covering the Shanghai Auto Show. “But tier-two and tier- three, there’s high potential for growth.”
With that in mind, don’t be surprised if more Cadillac marketing pops up in cities like Shenyang rather than Shanghai, as part of the brand’s growth strategy. General Motors will also be adding one Cadillac model to its list of Chinese made models for the same market through 2016. Cadillac is also hoping to swell its dealership franchises in China to 200 this year — a big gain from just 70 in 2011.