The Cadillac ATS sold 3,587 units in March 2013 — just short of the combined sales of the Audi A4/Allroad. But it still has a ways to go if it plans on catching up to the BMW 3 Series and Mercedes-Benz C Class in sales, both of which raked in over 8,000 sales in the same month (the 3 Series actually came closer to 9,000 units).
But here’s the impressive part: according to Cadillac VP of US Marketing Don Butler to WardsAuto, the ATS is a net for conquest buyers, with nearly 70 percent of sales coming from former customers of rivals such as BMW, Mercedes-Benz, and even Lexus.
This is a very positive sign for Cadillac, and more so for the ATS: offering only one body style and not even being on the market for a full year, the ATS is managing to attract customers from the competition. Plus, the car is only expected to continue gaining momentum.
Of the ATS sales mix, 50 percent of buyers opt for the 2.0L turbocharged engine, while the 2.5L four-pot and 3.6L V6 each get 25 percent of the sales pie.
Photo by Steven Pham.