After airing its new ad, called Blindsided, starring Denver Broncos quarterback Peyton Manning, Buick has released this behind-the-scenes clip of the commercial. In the video, we hear from Manning himself, the director of the commercial Erich Joiner, and Buick VP of US Marketing Tony DiSalle:
The GM Authority Take
Besides being able to see the commercial-making-process in action, what caught our attention the most was DiSalle’s explanation behind selecting Mr. Manning: “while [Manning] is certainly elevated and premium in terms of his position in the NFL, he’s also very easy to relate to and very approachable and likable”, said DiSalle.
Overall, the actual ad is entertaining, while communicating Buick’s message for the Verano… even so, some of you sure as heck don’t seem to be fans of using celebrities to endorse a brand, or its product(s). Now, how about Shaq’s latest commercial?