This new(ish) Opel commercial (supposedly) starts out in a very classical setting, but then turns into a mix of hip-hop and rock as the Adamdrives through the California desert while Germany’s Next Top Model contestant Lovelyn rides in and on top of the city car and its various color and trim combinations — demonstrating the diversity of customizations available on the vehicle. Meanwhile, two Native Americans observe the situation from horseback, with one telling the other “Don’t worry. The Adam is also available in your color”, and then proceeding to join in on the festivities by jumping on the Adam’s roof:
Th3 GM Authority Take
Nice and fun… and trendsetting, too. We’re sure this ad will resonate well with the target demographic Opel has determined for the Adam.
Hat tip to Observer 7, and to kingkong for the translation.