In what appears to be a new marketing campaign called Luxperiments, Cadillac pits its luxury vehicles against other luxury products. In this episode, a machine that spins things up to high speeds turns the hands of an antique clock.
Suffice to say, that the finely-aged clock gives out at some point — and the ad states: drive this (pointing to the ATS), not this (the clock). As if we didn’t already know.
The GM Authority Take
Well, I guess the ad demonstrates the durability of GM’s new 2.0 liter turbocharged engine (engine code LTG)… but we’d have rather seen the engine tested against a fine modern Breitling or Tag Heuer personal timepiece, not your grandfather’s clock. Also, we hope no clocks were harmed in the making of this commercial.