Shaq has 15 nicknames with the word “big” in it, including Big Shaqtus, Big Aristotle, Big Shamrock, and The Big Maravich, among others. The reason for all of those is quite simple: Shaq is one big dude. So big, in fact, that he is able to kiss a (male) valet on the top of the forehead (umm, okay…) without even trying, get into a Carbon Black Metallic Buick LaCrosse, and then state — with a (big, pun intended) grin — that the car “makes [him] look sexy”. Like so:
Entitled Big, this is Buick’s third ad featuring Shaq and the second-generation LaCrosse, following Oh Effect and More. Big follows two Peyton manning ads for the 2013 Verano — Audibles and Blindside.
The GM Authority Take
Say what you will about using celebrities to promote products… this — to me — is Buick’s best Shaq ad to date. Not only is Shaq more entertaining (just look at that kiss!) and personable (nice smile!) than he was in Oh Effect and More, but the spot also shows more of the handsome LaCrosse, which — this time — is in a higher-spec trim, rather than the base model with the rather unattractive standard wheels (as seen in Oh Effect and More). Nice going, Buick… wouldn’t you say?