The American University’s Kogod School of Business recently released its Made in America Auto Index that ranks vehicles sold in America as “Most American” by taking into account various criteria. The index was compiled by Associate Professor Frank DuBois, an (as described) expert in global supply chain management, and takes into account the following factors:
- Profit Margin: where the automaker’s global headquarters is located
- Labor: where the car is assembled
- Research and Development: where R&D of the car took place
- Inventory, Capital, and Other Expenses: location of assembly
- Engine and Transmission: location of production
- Body, Interior, Chassis, Electrical, and Other: location of production
- National Highway Traffic Safety Administration AALA “Domestic Content” Score
The index contains 32 General Motors models in 12 spots in the following order:
1. GMC Acadia, Buick Enclave, Chevy Traverse
5. Chevy Corvette, Chevy Equinox, GMC Terrain
7. GMC Sierra, Chevy Silverado, Chevy Avalanche, Cadillac Escalade, Chevy Suburban, Chevy Tahoe, GMC Yukon, Chevy Express, GMC Savana, Cadillac ATS, Cadillac CTS, Cadillac XTS, Chevy Malibu, Buick LaCrosse, Buick Regal
12. Chevy Colorado, GMC Canyon
13. Chevy Cruze, GMC Verano
15. Chevy Sonic
23. Chevy Camaro
26. Chevy Volt
33. Chevy Impala
42. Chevy Captiva (fleet-only vehicle in the U.S.)
54. Cadillac SRX
58. Chevy Spark
The index contains 253 total vehicles and has a total of 72 positions, since there were multiple tie scores and similar models that varied on the basis of trim lines or engine and transmission options were combined for ease of comparison.
The GM Authority Take
GM’s overall performance on this index should sober up those who keep preaching that the automaker keeps moving production outside the U.S. of A; plus, the fact that GM took the number one spot with the trio of Lambda crossovers (with others not far behind) is music to our ears… unless you’re talking about the Mexican- and Korean-built SRX (or Captiva), and the Spark, respectively.
Nevertheless, it’s great to see an index that takes into account the location of R&D, as well as the automaker’s “home” nation where profits eventually flow. In fact, yours truly has been advocating the use of these two criteria in the ranking of vehicles of such studies since the inception of GM Authority.
So, go on and feast your eyes on the full list from the American University (in Washington, D.C.). And come 2015, we’re willing to bet that Michigan-made sixth-gen Camaro will be in the top five of the list.