If you’ve ever had the pleasure of hunching over a computer screen to configure a vehicle, research incentives, or browse accessories at a dealership, you’ll probably welcome the arrival of a new tablet application for GM dealership employees that provides just that kind of information, and more, is available.
Called GM Dealer SalesAssistant, the Apple iPad and Google Android tablet application provides specific model details, offers model-specific incentives, access to the dealership’s own inventory and that of surrounding dealers, as well as information about popular vehicle accessories.
Launched in January of 2013, GM Dealer SalesAssistant marks the further digitization of the automotive sales process, allowing dealership personnel to provide all of the relevant information while standing shoulder-to-shoulder to the customer on the showroom floor in front a particular model — an experience that varies greatly from the traditional approach of sitting across the desk from the customer while staring at a computer screen.
According to General Motors Vice President of U.S. Sales Operations Kurt McNeil, the app takes the complexity out of the sales process. As of mid-February, the app has been download 3,800 times, and can be accessed on the Apple App Store or on Google Play.