General Motors is still in the process of acquiring the trademark for the word “Riviera”, GM Authority has learned. Originally filed on May 3, 2012 with the USPTO, the status of GM’s application was last updated on March 12, 2013 with the status of “Published to USPTO Gazette for opposition period on 3/12/2013.”
The status, in particular, signifies that the trademark and its details has been published in the Trademark Official Gazette (TMOG), which is released every Tuesday. Publication in the TMOG commences the period of opposition for some of the marks listed in the publication, providing those against the trademark application being approved an opportunity to oppose the filing.
Since Opel showed its Cascada convertible, the two-door soft-top cabriolet variant of the Astra, enthusiasts have recognized the likelihood of the car making its way to North American markets as a Buick. Last week, Opel’s chief of strategy Thomas Sedran confirmed a directive from General Motors to explore the possibility of bringing the Cascada to China as a Buick… and we think that Riviera would make a great name for just such a vehicle. So, given that GM is still pursuing the Riviera name, we think there’s a better-than-average chance that The General will use this name for Buick’s Cascada… at least in North America.