After a brief hiatus from General Motors upon losing the Chevrolet advertising account, it seems that Warren, Michigan-based Campbell-Ewald is slated to once again do business with the automaker. If a recent report from Crains Detroit Business (sub. required) is accurate, Cadillac may announce a new partnership with the creative marketing firm. Last we checked, the Cadillac account was Fallon’s business.
We suspect that this transition has something to do with the internal marketing shakeup within General Motors, with each brand receiving its own global marketing and advertising directors. At this point, however, the terms — such as how much GM would be paying — have not been set in stone, as the deal has yet to be finalized. But don’t be surprised if the official news breaks in the near future.