The Buick Encore, a little crossover with much to like, is looking to increase its awareness in the United States with its first-ever television spot making its debut this weekend on ESPN. And it features terrible lizards. AKA dinosaurs. AKA those things from Jurassic Park.
Buick collaborated with Tippett Studio of Berkeley, California for the CGI Mesozoic monsters for the ad. Also as a fun fact, the company developed the Velociraptors and T-Rex for Jurassic Park itself back in 1993. In the 30-second ad, the compact Encore maneuvers around herds of huge herbivores. A visual metaphor for the vehicle’s driving characteristics.
The ad comes as Buick prepares for its biggest annual sponsorship, the NCAA Division I men’s basketball tournament. Watch it just below.