If you haven’t heard of Valentino “Vale” Rossi, then you most likely will in the near future (at least here on GM Authority), since the multiple MotoGP World Champion has been selected as the brand ambassador for Opel’s new Adam city car in Italy.
The campaign starring Vale will run across traditional and digital media channels ranging from TV commercials to press, promotions and social media with a focus on the common qualities of the car and the biker: personality, creativity, energy, and highest precision. And according to Opel, Adam shares the same characteristics as Vale, including the “bold, unconventional and absolutely unique” look.
“Valentino Rossi is the perfect ADAM ambassador: easy-going, fun and slightly irreverent, always on the move – just like our Opel ADAM. At the same time, he is extremely rigorous, careful, requires and acts with maximum precision, the same as the German engineering which is the core value of all our cars,” says Roberto Matteucci, Managing Director of Opel Italia. “Choosing Valentino Rossi for ADAM is a clear sign of our desire and commitment to draft a new personality for our cars, while keeping our focus on German engineering precision,” said Matteucci.
Rossi had the following to say about the Adam: “I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don’t know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM.”
Aren’t you just chomping at the bits to see the fruits of this ad campaign?