After unveiling its new “Find New Roads” slogan, Chevrolet has kicked off its 2013 ad campaign with this 90-second anthem ad during the 2013 Grammy Awards on CBS. The tone of the ad varies as the models change with every scene, beginning with the Volt (of course). There’s also a colorful shopping scene with the Chevrolet Spark, a classed-up one with the new Impala, a trendy scene where a Sonic thinks its a skateboard, and an adrenaline-pumping chase scene involving a Corvette Stingray and some sort of flying, robotic stingray.
While the shelved “Chevy Runs Deep” slogan was great for celebrating a centennial and bridging the bond between the Chevy of today and that of yesteryear, the new ad seems to be made to attract new customers. And judging by the overall mix of the video, it seems that Chevy has a car for just about everyone. But what’s up with the robotic dog? Also note, the Chevrolet Malibu didn’t make the cut… nor did the Camaro. We wonder if either of these is due to the impending refreshes of each, such as the 2014 Malibu and 2014 Camaro.